Shomex employs multiple media channels such as newspaper, radio, email, etc. for all of its events. We develop a customized advertising schedule, media blend and messaging strategy for each event based on employer needs analysis, audience profiling, marketplace dynamics and post-campaign tracking data from previous events
Ads in major dailies, community papers and lifestyle news weeklies promote Shomex recruiting events to the broadest spectrum of professionals. In several markets, we engage in special promotional relationships and partnerships with major newspapers which enhances our exposure in the market. See sample newspaper ad in The New York Times for our Madison Square Garden event in April 2005.
Radio spots on top-ranked stations generate substantial exposure and ensure that we get the word out to passive job seekers. Spots are scheduled to secure the highest volume of listeners, reaching many of them as a captive audience during their daily commute. Creative media buying strategies, two decades of experience buying radio advertising and special relationships with leading radio station companies such as Clear Channel Radio and Cox Radio provide us with highly-effective campaigns.
Billboard and transit ads are another channel we employ to reach passive job seekers. Most recently, we committed to a campaign in a top 10 market which will put our ad on the electronic message board on all 600 buses and 95 trains operated by the local transportation authority for two weeks.
Tens of thousands of people have asked to be kept in the loop on our upcoming career fairs and receive email invitations prior to each event. We continuously pursue Best Practices in this area. OUR EMAIL PROGRAM IS 100% OPT-IN and adheres to all applicable email regulations including CAN-SPAM.
The official event web site, DiversityCareerExpos.com, provides 24/7 information about our career fairs which is updated regularly starting one month out from each event. In addition, online ad units from tiles and banners to keyword targeted skyscrapers are run on a wide range of target relevant web sites to reach specific online audiences.
We have negotiated with a wide range of target relevant sites for reciprocal links. Our web traffic analysis indicates that these links are an excellent source of ongoing traffic.
We are continuously optimizing our web site to secure high level rankings, and the strong results we have achieved on major search engines such as Yahoo! and Google provide a steady flow of job seekers to our event web site.
Press releases are issued for all of our events to major media points through BusinessWire.
